At the beginning of this year, I started working at EasyCargo as a business developer. My task is, among other things, to find new partners for cooperation and to identify areas where we could find new customers. To do this work, I consider it crucial to know the product's strengths and weaknesses and understand its performance compared to the competition.
That's why I spent the first few weeks looking for other load planning software that are competitors with EasyCargo, and tested their trial versions. I was interested in, for example, the price of the applications, how intuitive and straightforward to use they are, how good the calculation is, how many languages they are available in, etc. I have written down everything in a table. Later, I was able to identify which customers is EasyCargo suitable for and which customers have needs that would be likely met better by some of our competitors.